Assignment 4. Mighty Eighth Air Force Museum (stage 3)
Lateral thinking methods/tools are explored to aid in generating ideas that will incrementally improve service quality as well as radically solve the strategic problem(s) and fulfill key customer needs. These are converted into coherent concepts before using a decision matrix to screen and chose the most promising one(s). The team is then required to visualize them through a new/revamped blueprint, a user scenario (with matching storyboard), and (if necessary) a new service package for the organization.