Agua Temala: Project Resound Guatemala
During this four-day social design project 25 designers collaborated to create a potable water awareness campaign for the municipality of Fraijanes Guatemala. It included the design of a brand character, poster, website, song, educational materials, etc. aimed at elementary school age children. The concept is called Agua Temala, which is a combination of the words (Agua and Guatemala). Agua Temala is a friendly superhero with the body of a water tank who teaches children about the importance of water resources, including conservation and keeping it clean. Through his valiant efforts, they become hero’s too!